This week we start with export of fresh limes from Israel.
Lime is, for some reason, an underestimated fruit: it’s several times more juicy than a lemon, has nicer aroma and taste and no stones. It’s popular in Europe and Middle East, but almost unknown in Russia.
Although the world lime market is dominated by Brazilian fruit (due to very suitable climate), Israeli lime has its own place on the market, especially in Europe.
There are several differences between Israeli and Brazilian lime: Israeli lime comes in 4 kg boxes, mostly under famous Jaffa brand, but due to different climate the color is lighter than of Brazilian lime. Because of the color issue, Israeli lime at the beginning of the season is cheaper than the Brazilian fruit. However, second / third crops of lime in Israel come at late spring, when there is sometimes a shortage in supply of South American lime and then the prices pick up.